Client Impact Stories

Spencer Kaplan Spencer Kaplan

Holding Company to Healthcare Impact

Covista is America's largest healthcare educator (NYSE: CVSA). Renamed (from Adtalem), repositioned, and launched Covista, a unified, purpose-driven enterprise brand repositioning the organization as a healthcare workforce leader that is opening doors at scale.

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Spencer Kaplan Spencer Kaplan

Fragmentation to Confidence

Crisil is a pioneer of India's business credit ratings industry and a world leader in information technology and analytics, acquired by S&P Global; Following massive business acquisitions, Crisil was transformed into a unified, consistent master brand anchored by a singular positioning platform which could achieve a greater global footprint.

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Spencer Kaplan Spencer Kaplan

Made to Roam: Elevating Beyond Viral Fame

Orolay a Chinese clothing manufacturer with very little U.S. presence had its down coat became widely known. Capitalized on the fame from its viral “Amazon Coat” and helped Orolay enter into the U.S. market as a brand known for more than just its fast fashion, but rather as an elevated, timeless New York fashion statement.

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Spencer Kaplan Spencer Kaplan

Regional Legal Force to National Leader

Adams & reese is an Am Law 200 Law Firm. Rebranded and repositioned to support acquisitions and strategic national growth in increasingly competitive market.

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Spencer Kaplan Spencer Kaplan

7 Distinct Brands Into One

Holman is a family-owned, 100+ year-old global powerhouse in truck upfitting, fleet management, and car dealerships. Brought together a siloed, splintered organization, with seven brands and more than 9,000 employees under a single and unified Brand Strategy and Brand Identity positioning it for 100 more years of growth.

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Spencer Kaplan Spencer Kaplan

Turning Insight Into Action

Hologic, a global medical device company and a champion of women’s health, created the first-ever Global Women’s Health Index with insights and data that would account for 3.9 billion women. Developed the brand platform for this world-changing Index to secure entry to The World Economic Forum and share Index findings with world leaders.

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Spencer Kaplan Spencer Kaplan

Transforming Security Into a Differentiated Brand Platform

Principal Financial a global investment management and insurance company (Nasdaq: PFG) with 20,000+ employees needed to align their leadership, managers, and employees around a single brand strategy and customer experience that prioritized making financial security accessible for all.

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Spencer Kaplan Spencer Kaplan

Testing Company to Data-Driven Education Advisory

ERB has been providing admission and achievement assessments to Independent Schools around the world for over 95 years. The organization needed to reposition itself in the market as more than just an assessment provider but a partner to Independent Schools in student growth.

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Spencer Kaplan Spencer Kaplan

Global Polling Icon to Human-Centric Advisory Firm

Gallup, the world’s foremost expert in studying the human condition, needed to communicate that it was more than a polling organization. Repositioned it as a leading human capital consulting firm and partner to business looking to create real change for society.

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Spencer Kaplan Spencer Kaplan

Defining the Future of Tax

PwC is one of the world’s largest tax and advisory firms. Following a massive digital transformation and employee upskilling, PwC needed a singular strategic internal positioning that would rally 10,000+ employees across 13 practices.

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