Turning Insight Into Action

SITUATION: Branding, Positioning, Thought Leadership

Hologic, a public global medical devices company, partnered with Gallup to launch the first-ever Global Women’s Health Index. The Index would annually survey 120,000+ people across 115+ countries, representing 93% of the global population and capturing the lived health experiences of 3.9+ billion women.

While the research was unprecedented in scope, the brand narrative was undefined.

Hologic needed a compelling positioning to:

• Elevate the Index beyond data into global action.

• Align with its brand purpose as “Champions of Women’s Health.”

• Mobilize policymakers, clinicians, activists, and global citizens at the World Economic Forum.

• Establish the Index as the foundation of Hologic’s executive thought leadership platform.

OUTCOME: A powerful thought leadership platform that positioned the Index as a statistically significant, credible baseline for measuring, tracking, and improving women’s health worldwide.

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