7 Distinct Brands Into One

SITUATION: Consolidation, Repositioning, Rebrand

Holman, is a family-owned, 100+ year-old global automotive company spanning truck upfitting, fleet management, and auto retail.

As competitors consolidated and advanced, Holman still operated as a siloed organization of seven distinct brands/business units with 9,000+ total employees. Their enterprise equity was under-leveraged.

The company needed a unified Brand Strategy and Identity to differentiate, align its people-first culture, and position the business for its next century of growth.

OUTCOME: Holman launched its first-ever unified enterprise Brand.

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