Client Impact Stories

Spencer Kaplan Spencer Kaplan

Holding Company to Healthcare Impact

Covista is America's largest healthcare educator (NYSE: CVSA). Renamed (from Adtalem), repositioned, and launched Covista, a unified, purpose-driven enterprise brand repositioning the organization as a healthcare workforce leader that is opening doors at scale.

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Spencer Kaplan Spencer Kaplan

Fragmentation to Confidence

Crisil is a pioneer of India's business credit ratings industry and a world leader in information technology and analytics, acquired by S&P Global; Following massive business acquisitions, Crisil was transformed into a unified, consistent master brand anchored by a singular positioning platform which could achieve a greater global footprint.

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Spencer Kaplan Spencer Kaplan

Made to Roam: Elevating Beyond Viral Fame

Orolay a Chinese clothing manufacturer with very little U.S. presence had its down coat became widely known. Capitalized on the fame from its viral “Amazon Coat” and helped Orolay enter into the U.S. market as a brand known for more than just its fast fashion, but rather as an elevated, timeless New York fashion statement.

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Spencer Kaplan Spencer Kaplan

Regional Legal Force to National Leader

Adams & reese is an Am Law 200 Law Firm. Rebranded and repositioned to support acquisitions and strategic national growth in increasingly competitive market.

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Spencer Kaplan Spencer Kaplan

7 Distinct Brands Into One

Holman is a family-owned, 100+ year-old global powerhouse in truck upfitting, fleet management, and car dealerships. Brought together a siloed, splintered organization, with seven brands and more than 9,000 employees under a single and unified Brand Strategy and Brand Identity positioning it for 100 more years of growth.

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