Fragmentation to Confidence

SITUATION: M&A Consolidation, Repositioning, Rebrand

Crisil, an S&P Global company, is a pioneer of India's business credit ratings industry and a world leader in information technology and analytics. After four decades, the organization was at a critical juncture in its growth and needed to reimagine its global brand.

Since Crisil’s inception, they’ve made many strategic acquisitions in benchmarking, intelligence, and consulting. As a result, their positioning became diluted, and their marketing ecosystem devolved from fragmentation.

OUTCOME: Crisil was transformed into a unified, consistent master brand anchored by a singular positioning platform which could achieve a greater global footprint.

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